Marketing Major

Marketing Major

Marketing Major at College

June 2, 2022

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Run Savuth

What Is a Marketing Major?

A marketing major studies the branding and promotion of products and services to the public, and how to target specific demographics. 

This article will discuss what a marketing major is, why this major is significant, and careers while getting their bachelor’s degree.

Why Is Marketing Significant?

In a world with countless innovative products, services, and technologies, marketing is more important today than ever before. Without it, businesses would not be able to showcase their products and services to attract and retain customers. It can raise brand awareness, bring action and event start movements.

Different Kinds of Jobs Once You Hold Marketing Degree 

Marketing has specializations like any other field of study; it’s extremely helpful to focus on the career path. Job directly related to marketing degree include:

  • Advertising account executive
  • Advertising art director
  • Marketer researcher
  • Marketing executive
  • Media buyer
  • Public relation officer
  • Sell promotion account executive
  • Social media manager
  • Brand marketing expert
  • Digital marketer

How to Know if Marketing Major Is Right Fit for You

This major requires a cross section of skills including critical thinking, creativity, communication, knowledge of media trends and analytical skills. Creative and analytical skills are helpful to the many areas of marketing, so students can find their suitable position throughout the coursework. Marketing major is right for students who want to develop marketing knowledge to work with brands and products.

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